What They Needed
The client had strong technical capability, but their digital presence did not make the story easy to understand. They needed a clearer way to show up across their website, social media, and search.
The work was not just traffic. It was about making the company easier to find, easier to explain, and easier to trust.
What We Built
- Digital strategy: Clear channel roles for the website, search, and social media
- Social media strategy: Content pillars and posting themes for a technical B2B category
- Search visibility: Better page relevance and content mapped to buyer questions
- Measurement and reporting: Google Analytics and Ahrefs tracking tied back to the work
What Changed
From January to September 2025, compared with the same period in 2024, the client saw stronger discovery and more visits from organic search.
| Metric | Comparison Period | Change |
|---|---|---|
| Organic Search Users | Jan-Sep 2025 vs Jan-Sep 2024 | +45% |
| Organic Search Visits | Jan-Sep 2025 vs Jan-Sep 2024 | +53% |
| Top 100 Keyword Rankings | Jan-Sep 2025 vs Jan-Sep 2024 | +257% |
Why It Mattered
The strategy gave each channel a job. Social media carried proof and context. Search captured existing demand. The website gave people somewhere clearer to land.
Sources: Google Analytics and Ahrefs, Jan-Sep 2025 vs Jan-Sep 2024. Client anonymized for confidentiality.