DistillAsia 2026
Asia's premier craft distilling convention returns to Bangkok with an expanded two-day programme, trade expo, and a LevelHeads workshop on scaling spirits brands.
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Clearer decisions for Asian market growth.
Market entry, distribution, digital growth, and brand strategy for teams weighing where to go next and how to execute with confidence.
Real work, not just decks
We combine senior commercial judgement with hands-on execution across market entry, sales, distribution, brand, and digital growth.
- Markets Asia-Pacific context from people who have operated here.
- Mode Strategy shaped around work that can actually ship.
- Access Direct senior involvement, without a hand-off layer.
Our Services
What we help you decide and deliver
Strategy and execution for ambitious brands, trade associations, government entities, and organizations serious about Asia. From global MNCs to early-stage startups, we co-drive outcomes from boardroom to boots-on-ground.
Market Entry & Expansion
Figure out where to go, when to move, and how to win. Market sizing, regulatory paths, partner vetting, and launch execution.
- Market assessment and opportunity mapping
- Entry strategy and market prioritization
- Distributor and partner due diligence
- Launch planning and go-to-market execution
Digital Marketing & Media
Performance-driven digital. Channel strategy, content, campaigns, and data-led marketing that builds brands and drives growth.
- Digital strategy and transformation
- Performance marketing and media buying
- Content strategy and campaign execution
- SEO, web development, and analytics
Sales & Distribution Strategy
Build sales systems that scale. Route-to-market, pricing, channel mix, account plans, and team enablement.
- Distribution strategy and channel design
- Pricing strategy and deal structuring
- Key account planning and activation
- Sales team training and enablement
Operations & Supply Chain
Navigate the messy stuff. Import/export, compliance, logistics, and operational resilience for complex markets.
- Import/export and customs navigation
- Regulatory compliance and legal frameworks
- Supply chain optimization and logistics
- Operational playbooks and risk mitigation
Brand Strategy & Positioning
Get your story right. Brand positioning, messaging, and creative direction that works locally and globally.
- Brand positioning and what customers get
- Messaging frameworks and brand voice
- Cultural adaptation and market testing
- Brand equity measurement and tracking
Trade & Government Advisory
Navigate stakeholders beyond the private sector. Trade missions, industry associations, government partnerships, and non-profit initiatives.
- Trade association strategy and missions
- Government relations and policy navigation
- Industry coalition building
- Non-profit and association partnerships
Our Team
Who you'll work with
Four people who've done the work across Asia. No intermediaries.
Christopher Roberts
Commercial Strategy & Operations
Chris brings 15+ years of international leadership experience in beverage, FMCG, and trade associations.
He's launched brands, rebuilt supply chains, navigated import/export across Asia, and led U.S. trade
missions into Southeast Asia. A former lawyer and applied economist, he combines sharp commercial
instincts with deep regional expertise. He has lived and worked in Japan, Korea, and Hong Kong, and now
calls Thailand home. Turns strategy into execution.
Oliver Woods
Brand & Digital Strategy
Oliver brings 18 years of brand and digital expertise across Asia-Pacific. He's led marketing
transformation for global FMCGs and creative agencies in Singapore, Vietnam, and Malaysia. A master of
storytelling grounded in real numbers, performance marketing, and culturally grounded brand building, he
helps teams sharpen positioning, refine their channel mix, and drive digital growth. He's lived and
worked across Asia and now calls Malaysia home.
Spencer Jemelka
AI Solutions
Spencer brings 14+ years of operations and manufacturing experience across Asia, using AI to help
organizations turn complex workflows into scalable systems grounded in operational data. As co-founder
and Managing Director of Redpoint Brewing Company in Taiwan, he designed and built the company's
manufacturing and data platform from the ground up, integrating automation and AI to optimize sales,
production, quality, and inventory. His expertise spans ERP/MES platforms, databases, process
automation, AI agents, and AI-enabled workflows. He's lived in China and Taiwan for over 19 years.
Christopher Andel
Content
Christopher leads content strategy, editorial direction, and SEO/AEO execution at LevelHeads. A
trilingual communicator fluent in English, Dutch, and German, he brings a distinctive cross-cultural
lens shaped by growing up across Southeast Asia and the Netherlands and a career spanning the region and
Europe. As Content Director at Beer Asia, he spent nearly six years building the publication's editorial
voice and growing its readership. Born in Bangkok and now based in Kuala Lumpur.
From the Field
Insights from the field
Practical intelligence on market entry, brand strategy, and navigating Asian markets. Real experiences, no fluff.
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